Coil - Horse Rotorvator (1986): #19 Best Industrial Album Art.
The front cover of the album really set this band apart for me from other groups within the goth and industrial gallery at the time, as — not unlike Throbbing Gristle — the band avoided clichés as much as possible, which the group confirmed often. (One of the members, Peter Christopherson, was a former member of Throbbing Gristle.)
Even though the picture is seemingly really sanguine and calming, the title and the disturbing white text below made it seem something horrible happened wherever this album cover was photographed. The text reads:
On the Eve of the Apocalypse - the Four Horsemen betray their steeds - slitting open the animal throats - and in doing so release the Second Great Deluge - Horsegore - (The air choked with horsehair) - Infinite Divisibles Split - An infinity of open sewers.
The Four then fashion an immense earth-moving device from the collective jawbones - The Horse Rotorvator - with which to plough up the waiting world - (ROTA turns through 180 degrees to TARO) - Wheels replace Horses - Dark Horses Run - Dark Horses Run Deep (We plough the fields and scatter Our Dead Steeds on the land) … and Hell is paved with horseflesh
Well, at least it wasn’t difficult to figure out what the album title Horse Rotorvator meant — some supernatural mega machine that uses horse jawbones drill and spread about the earth and stuff. Oooh, what a nice thing.
Doing some research on the album cover, thanks to this interview with Coil in 1986 with AbrAhAdAbrA - issue #10, the album title and quote were a product of a dream Coil member John Balance (R.I.P.) had.
Now about that album cover seeming “wrong”, my intuition was right all along. Having just discovered the near 25 year old article in the link above only a day ago, Coil had written this about the album cover (relevant excerpt used):
The front seems innocent. It’s again distorted and is Hyde Park - and a bandstand that was rebuilt after being blown up by the IRA - along with the band! Around the same time the IRA also bombed the horseguards along with their horses. We believe that this minor catastrophy has a meaning and a significance that is more than it appears. It is a portrait. The first manifestations of the explosive power of the ‘Horse Rotorvator’. There were great ariel view photographs of dead horses and blood all over the Royal pavements and roads - the horses that survived became heroes! - while everyone forgot the men.
In a later interview with Coil in 1990, Peter Christopherson confirmed that the inspiration for the photograph (taken by John Balance, according to the Horse Rotorvator CD) was a bombing that had occurred at this location. Doing some research, there is a wiki page (I know, I know) on the Hyde Park and Regent’s Park bombings from July 20th, 1982, nail bombs set up by the IRA.
While the phrase “the horses that survived became heroes! - while everyone forgot the men” may be an exaggeration, there is truth to the memory of one of the poor horses named Sefton who had survived the Hyde Park blast, despite serious injuries.
Out of curiosity, I wondered if the pavilion pictured on Horse Rotorvator still exists. Thanks to Google Maps, I looked for Hyde Park and Kensington in London, and found this snapshot of Hyde Park with an overhead view of something that looks mighty suspicious, if you note the dark nipple on the left side:

The road to the nipple’s right (south) is called Serpentine Road.
IT’S JUST A COINCIDENCE!
Horse Rotorvator was a game changing album in relation to what Industrial “meant.” Loud drum machines and gargling evil vocal deliveries weren’t necessary. There are quiet moments on the album, such as “Ostia”, “Who By Fire” (a cover of Leonard Cohen), and “First Five Minutes After Death” that complement the more weird and chaotic tracks like “The Anal Staircase”, “Penetralia”, and “Circles Of Mania”. Obviously, Peter Christopherson’s involvement brought along many of Throbbing Gristle’s disciplines (sorry couldn’t resist) to the table, however all three members, Peter, John, and Stephen Thrower, along with many guests, put together one of Industrial’s best albums ever made. It’s a rough, sad album recorded at a time when AIDS was already globally known, while the disease was claiming its first peak of victims. Many friends of Coil’s band members had died or were dying while they were recording the album, so the mixture of violence and calm in something more produced and akin to a horror movie soundtrack was a brave step. Coil have released dozens of rarities since, and a few notable albums too, such as 1991’s Love’s Secret Domain. However, Horse Rotorvator is timeless.
#20 <— #19 + (Peripheral Slits video link here) —> #18