#17 Top Industrial Album Art - Meat Beat Manifesto - Storm The Studio (1989)
The day I blindly bought Meat Beat Manifesto’s Storm The Studio in early 1989 was the day I thought Wax Trax! was certainly the label of the future. In retrospect, it was a foolish thought. In other ways, it wasn’t inaccurate.

While I was a fan of groups such as N.W.A. and Public Enemy by the turn of 1989, I wasn’t sold on hip-hop overall until I forced myself into Storm The Studio. My introduction to Meat Beat Manifesto was actually the “God O.D.” 12”, released in late 1988, shortly before. Like many purchases, Wax Trax! was a label I could buy anything from. Chances are I would either love it, like it, or learn to do either.

Meat Beat Manifesto immediately stood out from the rest of the label roster by accenting its heavy use of breakbeats. The 12” version of “God O.D.” was fun, playful, and decidedly non-sinister — at least in a way that deviated from other Wax Trax! groups like Front 242, KMFDM, or whatever side project the Ministry frontmen whipped up that month. (Ministry had since signed with Sire records, though continued being a major presence at Wax Trax! for a while.) That said, Meat Beat Manifesto were far noisier. Their use of loud white noise as a percussive sound they warped, flanged, and stuttered throughout the groove was nothing like the more 4/4 darker synth-pop of their peers.

I picked up Storm The Studio double-LP on its release date. Looking at the front cover, the inner sleeves, and the arrangement of four main songs each divided into four parts — save “Strap Down” divided into three, I knew this was going to be different. Good different or bad different, I had no clue.

The first track, “God O.D. Part 1” was a much nastier version than the one on the 12”. It turns out that “God O.D.”, “Strap Down”, and “I Got The Fear” had been previously released on 12”, though in far more benign forms than on this. Meat Beat Manifesto were out to cause damage with these new versions, while having a bit of fun with funk/dance samples, vocal samples, slow & fast breakbeats, and noise.

The aesthetic was closest to that of the Tackhead side of On-U Sound records. However, that was still inaccurate. By the time I let the record play through the clipping dub of “Re-Animator Part 4”, then flipped over to the high energy jackhammer-filled chaos of “Strap Down Part 1”, I was a changed kid. This was the next level I was involuntarily and happily lifted upon.

Storm The Studio is a complete mess — an amazing mess in all respects. There were four members at the time. However the inner sleeve, side “Strap Down”, had a Press Your Luck style arrangement of random people, any of which could have been the band members. I could only guess three of the members from the “God O.D.” 12” cover. I was convinced that the slightly embarrassing and invigorating rapping was done by the fellow with the micro-dreads on his shaved head. I was wrong.

Jack Dangers was the vocalist, one of the short dark haired fellows on the inner sleeve. DJ Greg Retch (real name: Colin James) was Meat Beat Manifesto’s “DJ”, although that was likely another role chosen by the designer and choreographer of the group, Marcus Adams. He was the micro-dreaded one whose image was most prominent in promo material. It turned out he never uttered a word. However, he did add a surreal and absurd element to the troupes seen at the group’s earliest live shows.

The most important influence Meat Beat Manifesto bestowed was giving me a back door to appreciate the explosion of creativity happening in hip-hop circa 1989. I was a couple of years late to the first major hip-hop renaissance, though. While Meat Beat didn’t always use hip-hop tempo breakbeats in their music, my favorite tracks on Storm The Studio were primarily in that category.

One clear influence I detected in Meat Beat Manifesto was Public Enemy. The Bomb Squad’s wall-of-noise style certainly influenced Meat Beat, as did the heavy sounds from the more caustic side of Adrian Sherwood’s 80s beat projects, notably Mark Stewart + The Maffia. From there on, it seemed almost every new genre of dance music, fast or slow, had some dots that could quickly be connected back to this early period of Meat Beat Manifesto.
A few months later, college radio DJs would be going nuts over the release of the long awaited Beastie Boys second album Paul’s Boutique. To be fair, it was primarily long awaited by those who wanted a Licensed To Ill, Part II, not nearly as much by college radio DJs. Paul’s Boutique is now considered the group’s best album by far, even if it sold poorly at the start.
Why the mention of Paul’s Boutique? As much as I would later love this album, Storm The Studio had trumped this album, in time, in sound, in dance — even if only a small fraction of Paul’s Boutique’s lovers cared. Paul’s Boutique has and deserves a huge legacy in hip-hop’s history. Both Storm The Studio and Paul’s Boutique committed the same techniques of obscure and not-so-obscure dance/funk samples, fragmentary/collage arrangements, and a kaleidoscopic clash of fun and hard work to achieve two completely different beasts. All in all, 1989 may be the greatest year in dance music and hip-hop experimentation ever.
Around this time, with the notable critical acclaim Meat Beat Manifesto and Greater Than One brought, Wax Trax! started experimenting more, fighting the “industrial” label. A year later, the label would be the very brief home of The KLF. However, it was great timing, as Wax Trax! can claim to be the first US label to release the classic godfather of New Ambient album Chill Out. A couple of years later, when Industrial had already decayed, the label quietly released Polygon Window, a project by someone who would also form a little known alias named Aphex Twin. A year after that, Autechre’s first release.

Storm The Studio plus the final days of Wax Trax! would form the largest prototype of 90s and 00s dance music, years before “electronica”, “IDM”, and much more. (Notably, nothing Industrial.)
Storm The Studio has received a few serious makeovers since Meat Beat’s signing with Trent Reznor’s Nothing label in the late 90s. The album itself became a remix project in 2003.
Meat Beat Manifesto have released several albums since, each one very different than the previous. Jack Dangers, long since the only original member, has done innumerable remixes. Meat Beat are still at it.
#18 <— #17 + (“Strap Down Part 3” audio link) —> #16